The answer is simple: if you don’t, you will be in trouble.
Get me right: I am not saying that you as an individual professional need to chase business all over the world. But, you need to be aware of your global competition. With high-speed Internet, well educated and trained people are available and reachable all over the world. Unlike last century, where low paid blue-collar work tended to be outsourced (or off-shored) to developing countries such as India or China, this is happening in the 21st century with white-collar job as well.
For example, More than 75 Percent of Financial Companies [are] Now Offshoring, Saving $9 bln a year.
Seems like tough times ahead, especially if you consider some of the aspects presented here (a pretty nice presentation, but lacks in my opinion a proper citation of the sources. Anyway, some good food for thought, if you take it with a grain of salt):
So, what to do? In my opinion, the outlook is not as bleak: Although competition is global, professionals have an invaluable advantage when competing locally against global competition: Trust, reputation and transaction costs.
What do I mean by that? Outsourcing and offshoring comes with transaction costs for your customer: more travelling to set up remote operations, more controlling and supervision. Because your customer does not know your fellow competitors from another continent yet: He is not familiar with their culture, he can not judge easily on their reputation. He still needs to build up trust to lower his transaction costs. This is the main (if not the only) entry barrier professional from a different country or continent face (no matter where they reside).
Therefore, in the 21st century, it is essential for a professional to focus on a few things:
Trust is the currency of the 21st century, and your network is your bank.
Treat it wisely.
--> Posted at April 14th, 2008Surfing the Internet, I found a very interesting (german) article by Roland Kopp-Wichmann on time management from a psychological point of view.
His main theses are:
As we put it here: not for slaves!
--> Posted at March 11th, 2008In the 21st century with its parallel projects, changing locations and a highly dynamic work environment a tool is needed that makes it easy for you to keep control over your time. Keeping control puts you in the driver seat. You can shape your daily business and your private life the way you want it to be.
DAISHO is the next generation software for Goal, Time and Contact Management. It’s a strategic weapon, which meets exactly the challenges of our century. It’s a software which puts you in control, not somebody else.
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--> Posted at November 12th, 2007Interesting question, isn’t it? I found this nice categorization over at IttyBiz. Naomi Dunford argues that you are either in the business of selling emotions (e.g. sex, safety or even envy – that’s the love category) or selling money. Here, you are selling your customers a monetary gain (making money or saving money).
Naomi Dunford heavily argues not to mix these categories when trying to sell something, as this would weaken your position.
Although it might seem to limit youself to have just these two categories, I think posing this question forces you to rethink your marketing positioning. Food for thought on a rainy day.
Which business are you in?
--> Posted at November 4th, 2007In today’s work environment, business opportunities quite often originate from one’s personal network. Therefore, it is essential to carefully foster your social network to ensure this source of business opportunities is not drying up. As business coming from your personal network is quite often not direct business with your contacts but rather personal referrals and recommendations, it is important to foster your network also from a strategic point of view.
See it as a continuous process, based on the following questions: