Do You Sell Love Or Money?
November 4th, 2007 by Klaus WiedemannInteresting question, isn’t it? I found this nice categorization over at IttyBiz. Naomi Dunford argues that you are either in the business of selling emotions (e.g. sex, safety or even envy – that’s the love category) or selling money. Here, you are selling your customers a monetary gain (making money or saving money).
Naomi Dunford heavily argues not to mix these categories when trying to sell something, as this would weaken your position.
Although it might seem to limit youself to have just these two categories, I think posing this question forces you to rethink your marketing positioning. Food for thought on a rainy day.
Which business are you in?
3 Responses to “Do You Sell Love Or Money?”
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November 4th, 2007 at 11:35 pm
To answer your question, I’m selling love. The blog is definitely about giving people a place to go where business isn’t so serious all the time. I like to think it’s a fun place to hang out.
The actual marketing business is also love. I don’t do a lot of hardcore marketing – I help businesses that want to extend their reach or individuals who want to enhance their online reputation. I help with things like hit counts and SU traffic – not so much “Here’s how you can make money RIGHT NOW.”
Thanks for the link – I appreciate it. I’m going to go look around.
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