Six key questions for your personal success

October 16th, 2007 by Michael Gottschalk

The everyday life of an independant professional is characterized through project work or consulting, administration and various sales activities to keep or to improve your position in your professional environment. Focussed self-marketing is one of the upcoming challenges in the work environment in the 21th century.

Have you ever thought about your personal value proposition which makes you as a person more interesting than the others in your competition for new projects? Work it out! It helps you spending time on sales activities with the highest chance to close a deal and at the end of the day the highest chance to increase your productivity:

• What is your customer aiming to achieve?
• Why does your customer need to act?
• What are the critical success factors for your customer?
• What is your solution?
• What are the benefits for your customer (measurable if possible)?
• And at the end: Why you and not anyone else?

If you don´t find a clear and transparent answer to one of this 6 questions – spend your time on more promising sales possibilities. It saves time and increases your efficency.